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 Frequently Asked Questions
Once our web site is completed and uploaded to the WWW, how do people find us?
P>It is well documented that most people who visit a commercial or professional site are doing so intentionally because they either intend to buy something (from you or from someone else in your field) or because they are looking for specific information.
So first of all, for you to attract visitors to your site, you must thoroughly integrate your web address (URL) into your overall marketing / public relations plan. That means making it as prominent and ubiquitous as your telephone number - on your letterhead, business cards, brochures, advertisements, press releases, newsletters, t-shirts... everywhere, even on your organization's vehicles.
Secondly, your site's URL will be registered with the major search engines (think of a search engine as an advanced form of telephone directory assistance), so anyone looking specifically for you or even for just someone in your field will have the opportunity to get your web address.
If you really want to seriously promote your site, you can buy advertising banners at other sites that have already established a lot of daily traffic.
Finally, you can make arrangements for "reciprocal linkage." This means your URL is made available on someone else's site, and their URL is listed on your site, so you each can benefit from the combined group of visitors. The more reciprocal links, the greater the opportunity for new visitors.
Be certain you do NOT believe the hype that once you have a web site "millions of web surfers" will all of a sudden want to visit you. There are now over a hundred million web pages out in cyberspace, so it is not like having a location in a big mall and just having people stroll in on a busy Sunday afternoon because they have nothing better to do. To get visitors to your site, you must both attract and encourage them.
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